Develop a B2B tour to take National Instruments technology-based products directly to the consumers including active demonstrations of the product.
IMM provided a 38’ RV chassis purposefully built for the B to B tour. The National Instruments branded and technology-themed interior housed product demonstration stations including 5 PowerPoint monitor presentations and 5 active demonstrations. The main display area had ample room to accommodate 15 people while demonstrating NI products. The vehicle generator had backup systems in place to insure the show stayed on the road.