The purpose of the "Don't Dream it, Drive it" tour was to create a mobile marketing presence equaling the quality and craftsmanship of Bentley Automobiles.
Showcase Bentley Automobiles in an unmistakable way by providing a close-up look at the craftsmanship which goes into producing a Bentley Automobile. Feature displays include a cantilevere engine, selling stand, craftsmanship, video wall, and commissioning area. The tour traveled to dealers as well as premium events including equestrian events, golf clubs, polo events, and jet shows. Special visits from the leather workers illustrated leather stitching at many stops.