Objective
Provide an experience to educate Philips Electronics employees about the diversity of their products. The MMU also visited consumer events showcasing the Philips’ brand promise, “Sense and Simplicity”.

Solution
IMM provided a double expandable trailer in order to accommodate the large amount of traffic. Four distinct zones were created within the open interior of the trailer. A large screen media presentation highlighted each zone as visitors weaved their way through the product experience. The elegant layout was meant to mirror the purposefully built “Sense and Simplicity” brand experience.

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