To create a flexible mobile marketing vehicle for Motorola that appeals to a younger market. The tour traveled on the Sprite Tour, Van’s Warped Tour and the X Games.
IMM developed an unmistakable presence for Motorola based on a 44’ gooseneck chassis. This open and engaging design allowed visitors free access to all areas of the display. Live features included roof top DJ station and mixing stations. Other event properties included a suspension canopy structure, demonstration stations and fold down stage. Exterior promotional kiosks allowed visitors to interact with the newest phones and technology by Motorola.