To develop the second generation B2B tour for Millipore demonstrating their product line
Mobius and tour throughout North America.
IMM’s turnkey solution was to provide a mobile marketing vehicle flexible enough to make stops quickly and also transport the entire new product line. The main Mobius product is quite large so IMM utilized a 38’ commercial RV chassis. With the main Mobius carts in fixed positions the accessory lines were exhibited throughout the mobile showroom. Interior graphic treatments reflect the product line's unique colors and shapes.