To develop a B2B tour for Bioscience Company, Millipore, in order to demonstrate their new product line Mobius and showcase it in North America.
IMM’s turnkey solution was to provide a mobile marketing vehicle flexible enough to make stops quickly and also transport the entire new product line. The main Mobius product is quite large so IMM utilized a 40’ gooseneck trailer with side and rear entry ways. With the main Mobius carts in fixed positions the accessory lines were exhibited throughout the mobile showroom. Interior graphic treatments reflect the product line's unique colors and shapes.