Objective
To provide the USA Television Network with a vehicle to travel across the country to promote their Characters Unite “I Won’t Stand For” Campaign.

Solution
Using a fully branded and vinyl-wrapped Commercial RV with a slide-out expansion, the display vehicle provided visitors with a free “I won’t stand for…” T-shirt “stamping station”, allowing them to personalize their shirts by stamping a word to fill in the blank, such as bullying or racism among others. Along with the shirts, a photo station was also set up to further solidify visitors’ pledge to fight discrimination.

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