Objective
To create a multifunctional vehicle for the education, demonstration, and sampling of recipes which include 7UP.

Solution
The event area was surrounded by triangular event corner signage elements and cones to outline the footprints. Utilizing both sides of the vehicle, three distinct areas of interaction were created. The events held cooking demonstrations of recipes which include 7UP by El Famoso Chef Carlos Fernandez. The mobile demonstration counter included an induction cooktop, oven, grill, and overhead mirror for the spectators to view the demonstrations. The additional areas included a sampling area and a photo-op for guests to get their picture taken with Chef Carlos.

 

7UP custom promotional vehicle 7UP custom promotional vehicle